Maximize Your Earnings: What Awin's ShareASale Upgrade Means for You

Awin completes the integration of ShareASale, launching a unified global partner marketing platform with real-time tracking, flexible commissions, and AI-powered tools. ShareASale will sunset on October 6, 2025.

Updated on Oct 2, 2025

Lead and Key Developments

Awin has completed the upgrade of ShareASale, uniting the two networks into a single global platform that now serves more than 9,500 advertisers and 250,000 active publishers. The move concludes a multi-year effort to consolidate technology, support, and operations, while opening a new phase for partner marketing under one brand.

Company representatives framed the move as both an operational milestone and a signal of market intent. With all active customers now onboarded to Awin, the firm is emphasizing real-time tracking, flexible commission structures, and advanced performance insights as standard features. A fully integrated AI assistant is included as well.

A hard deadline follows. The legacy ShareASale platform will close on October 6, 2025, ending user access on that date. Advertisers and publishers who still rely on historical reporting within the old interface are being urged to export data ahead of the cutoff.

It’s a decisive consolidation. And a notable pivot toward a single-stack strategy.

Background On Awin And Shareasale

Awin purchased ShareASale in 2017, bringing a longstanding U.S.-focused affiliate network under its umbrella. ShareASale, founded more than two decades ago, earned a reputation for helping small businesses and entrepreneurs build performance-based programs, often as their first step into affiliate partnerships.

Over the years, ShareASale became a home for thousands of boutique brands and mid-market retailers. Its tools, directory, and straightforward onboarding helped seed countless partnerships that matured into durable channels. That history is central to the brand’s identity in the United States.

Awin, by contrast, has been associated with cross-border reach and larger enterprise needs. Bringing the two together aligns technology and support models on one core platform, but it also merges cultures: entrepreneurial roots with global scale.

What Changes For Users On The Unified Platform

The change is not just a rebrand; it reflects a unified, more capable default toolset.

Real-time Tracking And Performance Insights

Users now gain real-time tracking across programs, allowing advertisers and publishers to monitor conversions, click activity, and performance metrics with minimal delay. This can shorten optimization cycles, support rapid testing, and reduce the lag that often complicates campaign adjustments.

Advanced performance insights sit on top of that tracking layer. Awin’s consolidated reporting provides deeper views into performance trends, partner cohorts, and payout results. For established programs migrating from ShareASale, the shift means a more granular understanding of contribution and a faster path to identifying outliers—both positive and negative.

For newcomers, the promise is clarity. Data arrives faster, and analysis becomes more actionable.

Flexible Commission Structures

Commissioning has also evolved. The Awin platform supports flexible models that let advertisers tailor incentives by product category, traffic type, device, or publisher classification. This can encourage specific behaviors, such as driving new-to-file customers or promoting higher-margin inventory.

Publishers benefit when incentives match their strengths. Content sites focused on education can be rewarded differently from coupon or loyalty partners, and rates can reflect lifecycle goals or seasonal peaks. The result is a commissioning environment that can adapt to shifting priorities without a complete program redesign.

The flexibility may help testing too. Short-term adjustments can be made, measured, and rolled back if needed.

Integrated AI Assistant

Awin says the unified platform includes what it calls the industry’s first fully integrated AI assistant. Within the interface, this assistant is designed to help interpret data, surface recommendations, and streamline routine tasks.

For advertisers, that could mean guidance on commission settings or partner recruitment prompts based on program goals. For publishers, it could support offer discovery, reporting explanations, or alerts on trends worth investigating. The intent is to reduce the time spent searching for insights and increase the time spent acting on them.

It’s an embedded tool, not a separate overlay.

Scale And Reach After The Upgrade

With 9,500 advertisers and 250,000 active publishers now aligned under Awin, the reach of the combined platform spans markets and verticals. This scale can accelerate partner discovery and shorten the path from interest to integration.

Cross-border collaboration may also become simpler. A unified system reduces the friction that can arise when partners operate across multiple platforms with different workflows. Standardized tracking and reporting create a common language for performance across regions.

For many, that scale translates into choice. More potential partners, more categories, more approaches to monetization.

Timeline And Platform Shutdown

The shutdown timeline is explicit, and the steps are time-sensitive.

Final Shutdown Date And Access Cutoff

The ShareASale platform will officially close on October 6, 2025. On that date, account access to the legacy system will end for advertisers and publishers alike. Any lingering dependencies on the old login or interface should be resolved well before the cutoff to avoid disruption.

Data Export And Reporting Availability

After the shutdown, reports and historical data housed only in the legacy ShareASale platform will no longer be available. Users who need historical reporting, transaction logs, or financial statements should export them in advance. Establishing a secure archive now reduces the risk of data gaps later.

Plan the exports, verify file integrity, and store the records securely.

Impact On Advertisers

For advertisers, the most visible changes include access to real-time reporting, richer insights, and commissioning flexibility. Those features support tighter control over costs and the ability to incentivize specific outcomes—new customers, higher order values, or margin-friendly categories.

Recruitment may also improve. A larger combined publisher base can broaden partner portfolios and help diversify traffic sources. The integrated AI assistant may further streamline partner discovery and program tuning for teams pressed for time.

There are adjustments to expect. Teams moving from ShareASale’s legacy interface will need to learn Awin’s workflows and nomenclature. Reporting structures may differ. Internal documentation, training materials, and downstream dashboards might require updates to reflect the new data model.

Communication is critical. Advertisers should inform current partners of any commissioning changes and reconfirm tracking is functioning as intended within the unified system.

Impact On Publishers

For publishers, the unified platform promises access to more advertisers under one roof and faster reporting to validate performance. Flexible commissioning can create opportunities to negotiate rates that match audience value and content strengths.

Daily operations may change. Publishers accustomed to legacy ShareASale screens will transition to Awin’s interface, navigation, and report formats. Any data feeds or tools built around the old layout may need revision.

The AI assistant could be a time-saver. Quick answers to reporting questions, trend flags, and suggested actions may help smaller teams maintain momentum without hiring additional staff.

Testing remains wise. Verify tracking, confirm attribution windows, and ensure that payouts align with program terms in the new environment.

Industry Context And Market Significance

The move reflects a broader trend toward consolidation in partner marketing, where scale and unified technology can create efficiencies for all sides of the transaction. A single platform supporting multiple regions reduces duplicated effort and eases cross-market expansion for brands.

For publishers, consolidation can simplify account management and analytics. Fewer systems mean less switching and more consistent reporting. For advertisers, the benefits include centralized commissioning, partner management, and compliance oversight.

The upgrade also underscores how performance channels are leaning on faster data and embedded assistance to drive decision-making. Real-time data and guided analysis are becoming table stakes.

Risks, Mitigations And Best Practices During Transition

Several risks accompany any platform consolidation. A learning curve can slow teams. Reporting differences may introduce confusion. Historical data can be stranded if exports are delayed. And misaligned commissioning settings can lead to disputes.

Mitigation starts with preparation. Map current workflows to the new system, and identify gaps. Train teams in stages, starting with core tasks such as reporting, commissioning adjustments, and partner communication. Document internal processes as you go.

Data continuity deserves special attention. Complete exports from the legacy platform well ahead of the October 6, 2025 deadline. Validate that files open, totals reconcile, and fields match what your finance and analytics teams require. Maintain a secure archive.

On the relationship side, communicate proactively with partners. Share any changes to terms, attribution models, or program objectives within the Awin system. Encourage partners to verify that tracking is live and that clicks and conversions are appearing correctly.

Finally, run a brief parallel review. Compare results from the old and new reports during the overlap period to catch discrepancies early.

How To Get Help And Where To Find More Information

Awin has directed customers to the ShareASale UpgradeHub for detailed resources on the transition, timelines, and features inside the unified platform. Users with account-specific questions can contact the team at shareasale@shareasale.com.

Those channels should be the first stop for migration guidance, data export instructions, and troubleshooting. If a team is facing tight deadlines for reporting or finance, early outreach is prudent.

Bookmark the hub. Keep the contact information handy.

Outlook For Partner Marketing Under Awin

The completion of the ShareASale upgrade positions Awin as a single destination for partner marketing that spans geographies and program sizes. The combined network supports a wider mix of partnerships, from content and influencers to deal, loyalty, and B2B affiliates.

With real-time tracking, flexible commissioning, and an integrated AI assistant, the platform is built to support faster iterations and clearer performance readouts. That should help advertisers scale programs responsibly and give publishers more pathways to monetize audience attention.

The shutdown deadline is firm. October 6, 2025 is the date.

Between now and then, the focus shifts from migration to execution on the new stack. For many in the channel, the measure of success will be straightforward: consistent tracking, transparent reporting, healthy partner relationships, and steady growth.

The tools are in place. The transition window is open. Now the market will test what the combined platform can do.